A company proposed raising a roadside billboard, and nearby residents were concerned about how it would affect their homes.
Billboard Height Visibility
A 28-second 3D visualisation of a proposed billboard height increase, with the surrounding area recreated very precisely, showing the structure up close and its visibility from the nearby homes by day and at night.
- Client
- Case type
- Duration
About the project
This animation shows a proposal to raise a roadside billboard from 50 ft to 65 ft. It opens with a close view of the structure against the surrounding trees, where a height marker grows from 50 ft to 65 ft and a panel sets the existing and proposed heights side by side, together with the concern raised by nearby residents about light spill toward their homes.
The film then moves into the neighbouring residential area and looks at the billboard from street level, first by day and then at night. A pointer links each view to the billboard in the distance, and a label explains that at the proposed height the billboard appears largely obscured by trees from this viewpoint. We recreated the area around the billboard very precisely in the video, so that the surroundings, the distances and the lines of sight are clear at a glance. Every residential view carries a "3D reconstruction" tag naming the viewpoint, and the studio's credit closes the animation.
01
The case
02
The approach
Two 3D scenes: a close view of the billboard with a height marker and a panel comparing the existing and proposed heights, and a street-level view from the nearby residential area, by day and at night, with a pointer to the billboard and a label on its visibility. We recreated the surrounding area very precisely.
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The outcome
We delivered a high-quality 28-second video, with the area recreated very precisely, that the client used to show the billboard is not visible from the nearby residential area and would not be a problem for local residents at the taller height.